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Designed by Moms for Moms

DEEP DIVE INTO THE DIAPER BAG DESIGN PROCESS

Introducing the Milano Collection, an elevated and luxurious collection for moms. This lineup of bags are designed with a Saffiano texture to sophisticate your diaper bags while functioning as a personal purse for mom. We are diving deep into our process of creating this special collection that was designed for moms, by moms. 

Initial Steps: 

Planning for the new bags started late 2019 and the beginning of 2020 with a survey asking customers what they loved and what could be improved. After gathering data, we learned that moms wanted a diaper bag that was luxurious, while being functional as a diaper bag. Many loved the look of a designer tote, but wished it had pockets for organization, zips to secure their items, an insulated pocket for a bottle, and so much more. With that information, we were set to design a new diaper bag that would elevate motherhood.

Once we had an idea of what was needed in the market, we began researching what was already out there. The Product Team turned to Pinterest for inspiration and our Product Designer started sketching out ideas and developing concepts for a new diaper bag. After different rounds of sketches, the design team began to approve sketches and create more detailed and planned out ideas. Once the sketches and market research are complete, the team presents to Susan and other leaders in the company. The final decision is based on preferences and what style fits the brand of Freshly Picked. Then the interior of the bag is developed. 

Samples:

For this collection, we wanted to have an interior that would keep mom organized with a big compartment. All the bags have a water-resistant lining with a latte tone to make finding items easier. When designing the Milano Collection, every detail was implemented to make the bags practical for mom. After sketches, samples are created to have moms wear-test. Wear testing allows us to learn more about how the bag functions for a mom and what is missing or what needs to be altered. In our initial sample of the Milano tote, we discovered that moms hated it! It was difficult to fit bottles and diapers, so we fixed it. Wear testing is important to know what has to be altered to create a product customers will love. Our second round of wear testing typically lasts about 6-8 weeks, we encourage moms to be really intense with the bag! 

After wear testing, we send off all the alterations and our final sample is created. In order to get the final product, our Product Designer sends off an instructions manual with ALL the details of the product. Everything from the dimensions, material, exterior, and interior has to be approved by our Designer before the final product is created. If a product doesn’t meet our standard by the third sample, we drop it and move onto a new project. 

What’s special about the collection? The bags are made out of Saffiano vegan leather. Saffiano refers to the crosshatch texture in leather, found in many designer and high-end brands. With a special coating, our bags are durable and easy to clean. We even took steel wool to scratch the bag and test its durability (nothing happened) the bag is very durable! The collection features a tote, wristlet, satchel, and crossbody. The crossbody was a specific request from Susan, it’s sophisticated and a reasonable size for a mom with older kiddos! We are excited about the collection and can’t wait for our customers to love it! 

Obsidian Milano Tote Milano Tote Diaper Bag
Obsidian Milano Tote Milano Tote Diaper Bag
Obsidian Milano Tote Milano Tote Diaper Bag
Obsidian Milano Tote Milano Tote Diaper Bag
Obsidian Milano Tote Milano Tote Diaper Bag
Obsidian Milano Tote Milano Tote Diaper Bag
Obsidian Milano Tote Milano Tote Diaper Bag
Obsidian Milano Tote Milano Tote Diaper Bag
Obsidian Milano Tote Milano Tote Diaper Bag
Obsidian Milano Tote Milano Tote Diaper Bag
Obsidian Milano Tote Milano Tote Diaper Bag
Obsidian Milano Tote Milano Tote Diaper Bag
Obsidian Milano Tote Milano Tote Diaper Bag

Obsidian Milano Tote

$179.00

Designed for moms, by moms. The Milano Tote is your go-to bag for daily chaos, this bag is easy to fill-up with all your essentials. With a large interior, lots of pockets, an insulated bottle pocket, and a zipper to secure everything - this bag is perfect to transition from diaper bag to personal! Made out of Saffiano vegan leather, this bag is durable and easy to clean. Can be worn as a tote or crossbody bag. Elevate motherhood with the entire Milano Collection. 

 

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Welcome to the Freshly Picked subscription program (“Program”). We appreciate your business and look forward to serving your needs. These terms and conditions are a binding agreement (“Agreement”) that governs the relationship between you (“You” or “Member”) and Freshly Picked LLC (“Freshly Picked” or “We”). We reserve the right to make amendments to this Agreement from time to time, and we will post the revised versions on our website when we do. Amended terms are binding on any orders placed after the new terms are posted to our website. Subscription Costs and Benefits You pay $10 per month to become a Member. In exchange, you receive the following benefits for as long as your monthly fees are current. You will receive a $10 in-store credit each month. This credit can be rolled over and added to current credits from month to month. You will receive 20% off everything in our online store. You will receive early access to products we list exclusively for subscribers. The products we list are in our sole and absolute discretion. You will receive free standard ground shipping in the United States and Canada. If we provide you with different costs and benefits when you subscribe, those provisions (only those that relate to the specific costs and benefits) will prevail over these terms. Subscription Rules We never issue any refunds for cash. The credits are exclusively available for in-store purchases of Freshly Picked products. If you cease paying your subscription fees and your membership lapses, or if you choose to cancel your membership, you will not be eligible to become a member again for a period of twelve months. Credit Card Authorization and Payment We use a third-party credit card processor to store and process credit card transactions. By entering into this Agreement, you authorize us to charge your credit card for the subscription fee and any of the products you order online. If for any reason your credit card charge is reversed, you agree to pay our fees in the amount set forth above via other payment method reasonably acceptable to us. Any unpaid amount shall accrue interest in the lesser of 12% per annum, accrued monthly, or the maximum amount allowed by law. Warranty Disclaimer and Liability Limit FRESHLY PICKED MAKES NO REPRESENTATION OR WARRANTY OF ANY KIND WHETHER EXPRESS, IMPLIED (EITHER IN FACT OR BY OPERATION OF LAW), OR STATUTORY. WE DISCLAIM ALL IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, QUALITY, ACCURACY, AND TITLE. WE DO NOT WARRANT THAT OUR SERVICES WILL BE AVAILABLE AT ALL TIMES OR THAT PRODUCTS YOU DESIRE TO PURCHASE WILL ALWAYS BE AVAILABLE. EXCEPT WITH REGARD TO OUR WILLFUL MISCONDUCT, NOTWITHSTANDING ANYTHING CONTAINED IN THIS AGREEMENT TO THE CONTRARY, AND IN CONSIDERATION OF THE RELATIVE RISKS AND REWARDS, WE WILL NOT, UNDER ANY CIRCUMSTANCES, BE LIABLE TO YOU OR ANY THIRD PARTY FOR CONSEQUENTIAL, INCIDENTAL, SPECIAL, PUNITIVE, OR EXEMPLARY DAMAGES ARISING OUT OF OR RELATED TO THIS AGREEMENT, INCLUDING BUT NOT LIMITED TO LOST PROFITS OR LOSS OF BUSINESS, EVEN IF WE ARE APPRISED OF THE LIKELIHOOD OF SUCH DAMAGES OCCURRING; NOR, EXCEPT FOR OUR WILLFUL MISCONDUCT, SHALL OUR TOTAL LIABILITY OF ANY KIND ARISING OUT OF OR RELATED TO THIS AGREEMENT, REGARDLESS OF THE FORUM AND REGARDLESS OF WHETHER ANY ACTION OR CLAIM IS BASED ON CONTRACT, TORT, OR OTHERWISE, EXCEED THE TOTAL AMOUNT OF $500.00. Miscellaneous This Agreement shall be governed by and construed in accordance with the laws of the State of Utah, without reference to the United Nations Convention on the International Sales of Goods. The parties hereby submit to the exclusive personal jurisdiction of the state and federal courts located in the State of Oregon and waive any objections to jurisdiction therein that are based on forum non conveniens. If any provision of this Agreement, including without limitation the warranty disclaimer and liability limitation terms, shall be unlawful, void, or for any reason unenforceable, then the unenforceable or void portion of that provision will be deemed severable from this Agreement and will not affect the validity and enforceability of any remaining provisions. This Agreement and any applicable terms agreed in a sign-up document, as each may be amended as set forth herein, are the entire agreement between you and Company relating to the subject matter herein. YOU AGREE THAT ANY CAUSE OF ACTION ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICES MUST COMMENCE WITHIN ONE (1) YEAR AFTER THE CAUSE OF ACTION ACCRUES. OTHERWISE, SUCH CAUSE OF ACTION IS PERMANENTLY BARRED. Freshly Picked Subscription Terms and Conditions Revised March 23, 2018 Welcome to the Freshly Picked subscription program (“Program”). We appreciate your business and look forward to serving your needs. These terms and conditions are a binding agreement (“Agreement”) that governs the relationship between you (“You” or “Member”) and Freshly Picked LLC (“Freshly Picked” or “We”). We reserve the right to make amendments to this Agreement from time to time, and we will post the revised versions on our website when we do. Amended terms are binding on any orders placed after the new terms are posted to our website. Subscription Costs and Benefits You pay $10 per month to become a Member. In exchange, you receive the following benefits for as long as your monthly fees are current. You will receive a $10 in-store credit each month. This credit can be rolled over and added to current credits from month to month. You will receive 20% off everything in our online store. You will receive early access to products we list exclusively for subscribers. The products we list are in our sole and absolute discretion. You will receive free standard ground shipping in the United States and Canada. If we provide you with different costs and benefits when you subscribe, those provisions (only those that relate to the specific costs and benefits) will prevail over these terms. Subscription Rules We never issue any refunds for cash. The credits are exclusively available for in-store purchases of Freshly Picked products. If you cease paying your subscription fees and your membership lapses, or if you choose to cancel your membership, you will not be eligible to become a member again for a period of twelve months. Credit Card Authorization and Payment We use a third-party credit card processor to store and process credit card transactions. By entering into this Agreement, you authorize us to charge your credit card for the subscription fee and any of the products you order online. If for any reason your credit card charge is reversed, you agree to pay our fees in the amount set forth above via other payment method reasonably acceptable to us. Any unpaid amount shall accrue interest in the lesser of 12% per annum, accrued monthly, or the maximum amount allowed by law. Warranty Disclaimer and Liability Limit FRESHLY PICKED MAKES NO REPRESENTATION OR WARRANTY OF ANY KIND WHETHER EXPRESS, IMPLIED (EITHER IN FACT OR BY OPERATION OF LAW), OR STATUTORY. WE DISCLAIM ALL IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, QUALITY, ACCURACY, AND TITLE. WE DO NOT WARRANT THAT OUR SERVICES WILL BE AVAILABLE AT ALL TIMES OR THAT PRODUCTS YOU DESIRE TO PURCHASE WILL ALWAYS BE AVAILABLE. EXCEPT WITH REGARD TO OUR WILLFUL MISCONDUCT, NOTWITHSTANDING ANYTHING CONTAINED IN THIS AGREEMENT TO THE CONTRARY, AND IN CONSIDERATION OF THE RELATIVE RISKS AND REWARDS, WE WILL NOT, UNDER ANY CIRCUMSTANCES, BE LIABLE TO YOU OR ANY THIRD PARTY FOR CONSEQUENTIAL, INCIDENTAL, SPECIAL, PUNITIVE, OR EXEMPLARY DAMAGES ARISING OUT OF OR RELATED TO THIS AGREEMENT, INCLUDING BUT NOT LIMITED TO LOST PROFITS OR LOSS OF BUSINESS, EVEN IF WE ARE APPRISED OF THE LIKELIHOOD OF SUCH DAMAGES OCCURRING; NOR, EXCEPT FOR OUR WILLFUL MISCONDUCT, SHALL OUR TOTAL LIABILITY OF ANY KIND ARISING OUT OF OR RELATED TO THIS AGREEMENT, REGARDLESS OF THE FORUM AND REGARDLESS OF WHETHER ANY ACTION OR CLAIM IS BASED ON CONTRACT, TORT, OR OTHERWISE, EXCEED THE TOTAL AMOUNT OF $500.00. Miscellaneous This Agreement shall be governed by and construed in accordance with the laws of the State of Utah, without reference to the United Nations Convention on the International Sales of Goods. The parties hereby submit to the exclusive personal jurisdiction of the state and federal courts located in the State of Oregon and waive any objections to jurisdiction therein that are based on forum non conveniens. If any provision of this Agreement, including without limitation the warranty disclaimer and liability limitation terms, shall be unlawful, void, or for any reason unenforceable, then the unenforceable or void portion of that provision will be deemed severable from this Agreement and will not affect the validity and enforceability of any remaining provisions. This Agreement and any applicable terms agreed in a sign-up document, as each may be amended as set forth herein, are the entire agreement between you and Company relating to the subject matter herein. YOU AGREE THAT ANY CAUSE OF ACTION ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICES MUST COMMENCE WITHIN ONE (1) YEAR AFTER THE CAUSE OF ACTION ACCRUES. OTHERWISE, SUCH CAUSE OF ACTION IS PERMANENTLY BARRED.