Our Story

Our Founder

Freshly Picked was started by Susan Petersen sewing late nights at her kitchen table in 2009. She discovered a lack of cute baby shoes that wouldn’t fall off her little one’s feet. With that in mind, Freshly Picked was born. Her first pair of leather moccasins were created from yard sale scraps to fit her baby boy’s chubby feet.

With over a million pairs sold, we haven’t lost sight of what matters: we are proud to empower moms with beautiful and functional products.

The First Pair

“The hope I have for Freshly Picked customers is that our products mark a time in their life that just goes so quickly. My kids are older now, and I wish sometimes that I could go back to those little feet and those little hands... I hope our products are used as a keepsake to mark this moment in your child’s life in a beautiful and memorable way.“


All About Freshly Picked

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  • Diaper Bags

    Our Classic Diaper Bag has been on a journey! From national focus groups to the most funded diaper bag on Kickstarter all the way to the best-selling diaper bag at Nordstrom, it can’t be beat. With new colors every season, this classic bag will never go out of style!

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  • Baby Shoes

    Soft soles are unique because they allow your child to extend their toes and grip the floor as if they were walking barefoot, which can help children improve their balance and coordination as they grow.

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  • Accessories

    Each of our products is lovingly handmade by teams of artisans locally in Utah and abroad, using only the highest-quality genuine Italian leather, suede, nylon, and vegan leather materials. No detail is left untouched, to ensure quality.

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  • Sleep

    Wrap your little ones in pure coziness with Freshly Picked's swaddles and blanket sleepers. Crafted with the softest materials, these products ensure your baby stays snug and secure, promoting peaceful sleep and sweet dreams.

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