Ten years ago, I was crying in the Target parking lot in my minivan.

It was the early days of Freshly Picked, and I was so busy and so poor! I was working non-stop, mom-ing in the day and business-ing late into the night. One night I put my babies to bed and went to Target to do a little retail therapy. I walked through the store and started to feel discouraged that I couldn’t afford anything. Freshly Picked was just starting, and we were stretched pretty tight at home. 

I left the store and sat in the parking lot for a little bit feeling sorry for myself. I made a promise to myself right then and there, that I would make enough money to support my family and to be able to buy WHATEVER I wanted to at Target. Hooray, one of my first business goals!

Fast forward to 2021 and I’ve not only crushed that goal, but I am so proud to introduce our new diaper bag line, Freshly Picked for Target! This is truly a full-circle moment for myself and my team AND I’m so happy to share it with you.