About Freshly Picked
Our Beginning
Freshly Picked is a baby brand built to make life with little ones easier, more organized, and more beautiful. Since 2009, millions of moms have trusted us for the products they use every day. What began with a single pair of handmade baby shoes has grown into a full collection of premium essentials, including moccasins, diaper bags, swaddles, and more!
Our Purpose
We believe motherhood deserves better than clunky, uninspired products. That’s why everything we make is thoughtfully designed to blend style and function, helping moms feel confident, prepared, and proud in every stage of motherhood.
Our Promise
At Freshly Picked, we know the little things mean everything — from the first steps to the long nights and every milestone along the way! Our products are made to carry moms through it all, so she can focus on what truly matters: the moments with her baby.
We aren’t just another baby brand — we’re Freshly Picked.
Bestselling Products
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Diaper Bags
Shop Diaper BagsOur Classic Diaper Bag has become a mom-favorite, loved and talked about by parents everywhere. With fresh colors every season, this iconic bag is always in style.
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Baby Shoes
Shop Soft SolesDesigned to feel like barefoot walking, soft soles give kids the freedom to wiggle toes, grip the floor, and develop balance as they grow.
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Accessories
Shop AccessoriesFrom swaddles and blanket sleepers to fanny packs and stroller caddies - Freshly Picked has you covered!
Meet the Team
CHIEF EXECUTIVE OFFICER
Ashley Rodgers
Ashley leads Freshly Picked with a focus on growth, innovation, and creating meaningful connections with moms everywhere. With a background in marketing, sales, and revenue leadership, she is passionate about building a brand that blends premium design with real-life function. When she is not leading the team, Ashley can be found alongside her wonderful husband, cheering on their two kids and coaching cheerleading, a role that highlights her love of energy, teamwork, and a little sparkle!
VICE PRESIDENT OF FINANCE
Cameron Robinson
Cameron oversees the accounting and financial operations at Freshly Picked, keeping everything organized, accurate, and running smoothly behind the scenes. His attention to detail and dedication ensure the business stays strong and supported. Outside of work, Cameron and his loving wife stay busy enjoying life with their five wonderful kids. When he’s not with family, you’ll probably find him watching a game or coaching basketball from the sidelines.
DIRECTOR OF ADMINISTRATION
Janna Whitmore
Janna keeps Freshly Picked running smoothly behind the scenes, overseeing administration, organization, and operational support. With a sharp eye for detail and a heart for people, she ensures the team has everything they need to thrive. Outside the office, Janna loves spending time with her four kids and four grandkids, and you’ll often find her outdoors soaking up fresh air and sunshine.
DIRECTOR OF PRODUCT + WHOLESALE
Chelsey Chalk
Chelsey bridges the gap between product creation and retail partnerships, ensuring moms find Freshly Picked products wherever they shop. She combines a deep understanding of design with expertise in wholesale strategy, helping the brand grow while staying true to its mission. At home, Chelsey is happily married and totally smitten with her cat Ollie (short for Oliver), who pretty much runs the house.
CREATIVE DIRECTOR
Megan Matheson
Megan leads the brand’s creative vision, from storytelling and photography to design and campaigns that connect with moms emotionally. She has a gift for turning everyday moments of motherhood into beautiful, shareable expressions of the Freshly Picked brand. In her personal life, Megan is all about the outdoors and adventuring, whether it’s hiking, exploring, or diving into her next creative project.
AMAZON + CUSTOMER SERVICE MANAGER
Rebecca Dudley
Rebecca leads our customer service team with empathy, care, and a commitment to putting moms first. She also manages our Amazon presence, ensuring customers shopping there receive the same level of support and experience as they would directly from Freshly Picked. At home, Rebecca is married with three beautiful kids, and her world is full of the beautiful chaos of family life.