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Why Neoprene? 

Meet Seoul, the new neoprene collection by Freshly Picked. Seoul, South Korea is one of the cultural capitals of Asia and the world. The Seoul Collection was inspired by Seoul's fashion and architecture. Our neoprene bags are machine washable while being transitional for mama. Influenced by athleisure and everything in between, our bags are essential for everyday use. Engineered for the Mom in Motion.


Designed with an all-in-one strap that lets you convert it from a backpack to a crossbody in seconds, this bag is made for everyday comfort with a padded shoulder strap for mama. With an extra wide opening, front "mom compartment", 11 total pockets, and more, the features are designed to keep you moving throughout the day.

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Seoul Weekender + Overnighter

Designed to make traveling with kids easy. The water-resistant neoprene material makes it easy to clean and durable for any adventure. The 13 pockets and three ways to wear, makes it the perfect travel bag. 


The Accessories

Our lightweight neoprene stroller caddy is machine washable (without the bag losing its shape) and water-resistant interior. Easy to use with a variety of strollers!

With an extra wide opening and 5 pockets, this small but mighty bag fits the essentials for mom. Machine washable and water resistant! 

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Lightweight Neoprene

Machine washable, water-resistant interior and exterior with a durable shape

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Transitional Straps

All-in-one strap that easily converts from backpack to crossbody with a shoulder cushion

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Engineered Interior

Front mom compartment to keep you organized with 11 pockets and a wide opening