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Freshly Picked was started by Susan Petersen sewing late nights at her kitchen table in 2009. She discovered a lack of cute baby shoes that wouldn’t fall off her little one’s feet. With that in mind, Freshly Picked was born. Her first pair of leather moccasins were created from yard sale scraps to fit her baby boy’s chubby feet.

With over a million pairs sold, we haven’t lost sight of what matters: we are proud to empower moms with beautiful and functional products. Susan, in her role as CEO, still helps out on the line today, where our moccs are proudly hand-stitched in Utah. Join us in supporting a female-led business - for moms, by moms.

The First Pair

“The hope I have for Freshly Picked customers is that our products mark a time in their life that just goes so quickly. My kids are older now, and I wish sometimes that I could go back to those little feet and those little hands... I hope our products are used as a keepsake to mark this moment in your child’s life in a beautiful and memorable way.“- Susan

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“I started this company in 2009 and remember those late nights sewing, shipping, and being so thankful each time someone bought something from the site! The past years have been a wild ride and so much of my business has changed. However, something that has not changed is that I am still so thankful each time a package is shipped. ”
- Susan

Our Products


Each of our products is lovingly handmade by teams of artisans locally in Utah and abroad, using only the highest-quality genuine Italian leather, suede, nylon, and vegan leather materials. No detail is left untouched, to ensure quality.

Soft Sole

Soft soles are unique because they allow your child to extend their toes and grip the floor as if they were walking barefoot, which can help children improve their balance and coordination as they grow.

Diaper Bags

Our Classic Diaper Bag has been on a journey! From national focus groups to the most funded diaper bag on Kickstarter all the way to the best-selling diaper bag at Nordstrom, it can’t be beat. With new colors every season, this classic bag will never go out of style!