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12 Questions with Susan Petersen

CEO, FOUNDER, & MOTHER

We asked our CEO and Founder, Susan Petersen questions about the growth of Freshly Picked, her favorite memories, and what she has learned over the years! 

What’s the origin story of Freshly Picked?

I had gotten a bag of scrap leather in a leaf bag at a yardsale. (It was $1). I didn’t even know what I was going to make with it. I decided to make Gus a pair of moccs. I put them on my Etsy store and they sold out. (And I didn’t save any of that money).

So when I ran out of moccs, I went to the leather store and picked out all my leathers, like you would at a fabric store. I went up to the counter and asked for a yard of this, half a yard of this, etc. The lady told me that’s not how it works - you had to buy a hide of leather. I asked how much a hide of leather was and the lady who worked there told me it was $200.

I was like, “$200?! I don’t know anyone that has $200!” So I left without any leather.

At the time, my brother owned a window installation business. I begged him to give me his old windows for a month - just a month! All of my naptime for the next month, I spent banging out the window. I took them to the scrap yard and made $200. And that time - I kept it. 

What else was on the Etsy store at the time? 

Quilts and really ugly baby dresses - it was a horrible Etsy store. 

How do you feel when you see someone in public wearing Freshly Picked?

It’s alway cool. My favorite thing is to see if they know who I am, it’s fun to see their reaction. I love to go up to them and say, “I love your bag.” I alway get one of two answers: “Thanks, it’s the best!” OR “Thanks - oh….OHHH!”

Why did you start Freshly Picked?

To provide for my family. It’s so great to see our employees provide for their families, and all the female leadership we have in the company. 

What’s one thing you’ve learned since starting the company?

To document everything like you would for your first born - something to have to see how far you’ve come. Document and share the process. People want to buy from a brand they feel invested in.

What’s one thing that’s unique to being a woman in business? 

The positive and negative are really the same thing. In some scenarios, you’re highly underestimated and overlooked and people are shocked that you can do stuff. The positive part about that is you can run really far and fast without anyone knowing what you’re doing. You use that to grow a really cool business. 

What do you love about your employees?

My heart melts when I see my employees start their own families and to see their kids in our products. It’s nice to know that FP gets to be a part of a short time of their kids’ lives.

What is your favorite FP memory? 

The Shark Tank Party - when the episode aired, we had a party celebrating with my friends and family who were supporters of the company. It was special. 

Could you do it today? (Start the company)

Yes, for sure - but it’s very different. Love it or hate it, Kim (Kardashian) has made social brands a thing. You probably need a lot more money now though. 

What’s something you still want to accomplish? 

I would never retire. I will work until the day I die. I want to be 90. I love working. 

What were you allowed to do when you were 12? 

I could start wearing make-up at 12. 100% I had blue mascara and was very into dark lip liner with a light lip color. 

What’s your favorite bag? 

The Milano Collection - I can’t wait for you guys to get it! 

Ebony Classic Diaper Bag Classic Diaper Bag Diaper Bag
Ebony Classic Diaper Bag Classic Diaper Bag Diaper Bag
Ebony Classic Diaper Bag Classic Diaper Bag Diaper Bag
Ebony Classic Diaper Bag Classic Diaper Bag Diaper Bag
Ebony Classic Diaper Bag Classic Diaper Bag Diaper Bag
Ebony Classic Diaper Bag Classic Diaper Bag Diaper Bag
Ebony Classic Diaper Bag Classic Diaper Bag Diaper Bag
Ebony Classic Diaper Bag Classic Diaper Bag Diaper Bag
Ebony Classic Diaper Bag Classic Diaper Bag Diaper Bag
Ebony Classic Diaper Bag Classic Diaper Bag Diaper Bag
Ebony Classic Diaper Bag Classic Diaper Bag Diaper Bag
Ebony Classic Diaper Bag Classic Diaper Bag Diaper Bag

Ebony Classic Diaper Bag

$175.00

The Diaper Bag by Freshly Picked was designed for moms by moms. We conducted focus groups across the US and identified what moms really want in a diaper bag: large capacity, ease of use, durability, and style. We’ve addressed each of these areas to create the perfect diaper bag that is both functional and beautiful.

Find the matching stroller clips here

Patent Pending

Please note that there may be some changes between what is photographed and the products you receive.

Cedar Oxford Oxford Soft Soles
Cedar Oxford Oxford Soft Soles
Cedar Oxford Oxford Soft Soles
Cedar Oxford Oxford Soft Sole
Cedar Oxford Oxford Soft Soles

Cedar Oxford

$59.00
Weathered Brown Moccasins Soft Soles
Weathered Brown Moccasins Soft Soles
Weathered Brown Moccasins Soft Soles
Weathered Brown Moccasins Soft Soles
Weathered Brown Moccasins Soft Soles

Weathered Brown

$59.00
Zion Moccasins Soft Soles
Zion Moccasins Soft Soles
Zion Moccasins Soft Soles
Zion Moccasins Soft Soles
Zion Moccasins Soft Soles

Zion

$59.00

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Additional Terms & Conditions

Freshly Picked Subscription Terms and Conditions Revised March 23, 2018

Welcome to the Freshly Picked subscription program (“Program”). We appreciate your business and look forward to serving your needs. These terms and conditions are a binding agreement (“Agreement”) that governs the relationship between you (“You” or “Member”) and Freshly Picked LLC (“Freshly Picked” or “We”). We reserve the right to make amendments to this Agreement from time to time, and we will post the revised versions on our website when we do. Amended terms are binding on any orders placed after the new terms are posted to our website. Subscription Costs and Benefits You pay $10 per month to become a Member. In exchange, you receive the following benefits for as long as your monthly fees are current. You will receive a $10 in-store credit each month. This credit can be rolled over and added to current credits from month to month. You will receive 20% off everything in our online store. You will receive early access to products we list exclusively for subscribers. The products we list are in our sole and absolute discretion. You will receive free standard ground shipping in the United States and Canada. If we provide you with different costs and benefits when you subscribe, those provisions (only those that relate to the specific costs and benefits) will prevail over these terms. Subscription Rules We never issue any refunds for cash. The credits are exclusively available for in-store purchases of Freshly Picked products. If you cease paying your subscription fees and your membership lapses, or if you choose to cancel your membership, you will not be eligible to become a member again for a period of twelve months. Credit Card Authorization and Payment We use a third-party credit card processor to store and process credit card transactions. By entering into this Agreement, you authorize us to charge your credit card for the subscription fee and any of the products you order online. If for any reason your credit card charge is reversed, you agree to pay our fees in the amount set forth above via other payment method reasonably acceptable to us. Any unpaid amount shall accrue interest in the lesser of 12% per annum, accrued monthly, or the maximum amount allowed by law. Warranty Disclaimer and Liability Limit FRESHLY PICKED MAKES NO REPRESENTATION OR WARRANTY OF ANY KIND WHETHER EXPRESS, IMPLIED (EITHER IN FACT OR BY OPERATION OF LAW), OR STATUTORY. WE DISCLAIM ALL IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, QUALITY, ACCURACY, AND TITLE. WE DO NOT WARRANT THAT OUR SERVICES WILL BE AVAILABLE AT ALL TIMES OR THAT PRODUCTS YOU DESIRE TO PURCHASE WILL ALWAYS BE AVAILABLE. EXCEPT WITH REGARD TO OUR WILLFUL MISCONDUCT, NOTWITHSTANDING ANYTHING CONTAINED IN THIS AGREEMENT TO THE CONTRARY, AND IN CONSIDERATION OF THE RELATIVE RISKS AND REWARDS, WE WILL NOT, UNDER ANY CIRCUMSTANCES, BE LIABLE TO YOU OR ANY THIRD PARTY FOR CONSEQUENTIAL, INCIDENTAL, SPECIAL, PUNITIVE, OR EXEMPLARY DAMAGES ARISING OUT OF OR RELATED TO THIS AGREEMENT, INCLUDING BUT NOT LIMITED TO LOST PROFITS OR LOSS OF BUSINESS, EVEN IF WE ARE APPRISED OF THE LIKELIHOOD OF SUCH DAMAGES OCCURRING; NOR, EXCEPT FOR OUR WILLFUL MISCONDUCT, SHALL OUR TOTAL LIABILITY OF ANY KIND ARISING OUT OF OR RELATED TO THIS AGREEMENT, REGARDLESS OF THE FORUM AND REGARDLESS OF WHETHER ANY ACTION OR CLAIM IS BASED ON CONTRACT, TORT, OR OTHERWISE, EXCEED THE TOTAL AMOUNT OF $500.00. Miscellaneous This Agreement shall be governed by and construed in accordance with the laws of the State of Utah, without reference to the United Nations Convention on the International Sales of Goods. The parties hereby submit to the exclusive personal jurisdiction of the state and federal courts located in the State of Oregon and waive any objections to jurisdiction therein that are based on forum non conveniens. If any provision of this Agreement, including without limitation the warranty disclaimer and liability limitation terms, shall be unlawful, void, or for any reason unenforceable, then the unenforceable or void portion of that provision will be deemed severable from this Agreement and will not affect the validity and enforceability of any remaining provisions. This Agreement and any applicable terms agreed in a sign-up document, as each may be amended as set forth herein, are the entire agreement between you and Company relating to the subject matter herein. YOU AGREE THAT ANY CAUSE OF ACTION ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICES MUST COMMENCE WITHIN ONE (1) YEAR AFTER THE CAUSE OF ACTION ACCRUES. OTHERWISE, SUCH CAUSE OF ACTION IS PERMANENTLY BARRED. Freshly Picked Subscription Terms and Conditions Revised March 23, 2018 Welcome to the Freshly Picked subscription program (“Program”). We appreciate your business and look forward to serving your needs. These terms and conditions are a binding agreement (“Agreement”) that governs the relationship between you (“You” or “Member”) and Freshly Picked LLC (“Freshly Picked” or “We”). We reserve the right to make amendments to this Agreement from time to time, and we will post the revised versions on our website when we do. Amended terms are binding on any orders placed after the new terms are posted to our website. Subscription Costs and Benefits You pay $10 per month to become a Member. In exchange, you receive the following benefits for as long as your monthly fees are current. You will receive a $10 in-store credit each month. This credit can be rolled over and added to current credits from month to month. You will receive 20% off everything in our online store. You will receive early access to products we list exclusively for subscribers. The products we list are in our sole and absolute discretion. You will receive free standard ground shipping in the United States and Canada. If we provide you with different costs and benefits when you subscribe, those provisions (only those that relate to the specific costs and benefits) will prevail over these terms. Subscription Rules We never issue any refunds for cash. The credits are exclusively available for in-store purchases of Freshly Picked products. If you cease paying your subscription fees and your membership lapses, or if you choose to cancel your membership, you will not be eligible to become a member again for a period of twelve months. Credit Card Authorization and Payment We use a third-party credit card processor to store and process credit card transactions. By entering into this Agreement, you authorize us to charge your credit card for the subscription fee and any of the products you order online. If for any reason your credit card charge is reversed, you agree to pay our fees in the amount set forth above via other payment method reasonably acceptable to us. Any unpaid amount shall accrue interest in the lesser of 12% per annum, accrued monthly, or the maximum amount allowed by law. Warranty Disclaimer and Liability Limit FRESHLY PICKED MAKES NO REPRESENTATION OR WARRANTY OF ANY KIND WHETHER EXPRESS, IMPLIED (EITHER IN FACT OR BY OPERATION OF LAW), OR STATUTORY. WE DISCLAIM ALL IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, QUALITY, ACCURACY, AND TITLE. WE DO NOT WARRANT THAT OUR SERVICES WILL BE AVAILABLE AT ALL TIMES OR THAT PRODUCTS YOU DESIRE TO PURCHASE WILL ALWAYS BE AVAILABLE. EXCEPT WITH REGARD TO OUR WILLFUL MISCONDUCT, NOTWITHSTANDING ANYTHING CONTAINED IN THIS AGREEMENT TO THE CONTRARY, AND IN CONSIDERATION OF THE RELATIVE RISKS AND REWARDS, WE WILL NOT, UNDER ANY CIRCUMSTANCES, BE LIABLE TO YOU OR ANY THIRD PARTY FOR CONSEQUENTIAL, INCIDENTAL, SPECIAL, PUNITIVE, OR EXEMPLARY DAMAGES ARISING OUT OF OR RELATED TO THIS AGREEMENT, INCLUDING BUT NOT LIMITED TO LOST PROFITS OR LOSS OF BUSINESS, EVEN IF WE ARE APPRISED OF THE LIKELIHOOD OF SUCH DAMAGES OCCURRING; NOR, EXCEPT FOR OUR WILLFUL MISCONDUCT, SHALL OUR TOTAL LIABILITY OF ANY KIND ARISING OUT OF OR RELATED TO THIS AGREEMENT, REGARDLESS OF THE FORUM AND REGARDLESS OF WHETHER ANY ACTION OR CLAIM IS BASED ON CONTRACT, TORT, OR OTHERWISE, EXCEED THE TOTAL AMOUNT OF $500.00. Miscellaneous This Agreement shall be governed by and construed in accordance with the laws of the State of Utah, without reference to the United Nations Convention on the International Sales of Goods. The parties hereby submit to the exclusive personal jurisdiction of the state and federal courts located in the State of Oregon and waive any objections to jurisdiction therein that are based on forum non conveniens. If any provision of this Agreement, including without limitation the warranty disclaimer and liability limitation terms, shall be unlawful, void, or for any reason unenforceable, then the unenforceable or void portion of that provision will be deemed severable from this Agreement and will not affect the validity and enforceability of any remaining provisions. This Agreement and any applicable terms agreed in a sign-up document, as each may be amended as set forth herein, are the entire agreement between you and Company relating to the subject matter herein. YOU AGREE THAT ANY CAUSE OF ACTION ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICES MUST COMMENCE WITHIN ONE (1) YEAR AFTER THE CAUSE OF ACTION ACCRUES. OTHERWISE, SUCH CAUSE OF ACTION IS PERMANENTLY BARRED.